I have been taught that spinning a tale is one of the most important things we can do within design. What I have learned, is that I don't feel as if I am particularly good at that - and therefore I've decided to become the listener - as I hope I'm good at listening. I'm working my way through some of the TED talks, and looking how the stories of others are constructed, and that being an audience is as important as being a presenter.
A particularly beautiful story that I was listening earlier today can be found here, Devdutt Pattanaik's TED talk on "East vs. West - The Myths that Mystify".
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