Friday, 15 May 2015

Day 4 - Retail Innovation

Today the most interesting and innovative thing I saw was at the Converse.  They had direct to garment printing set up for the customization of shoes.  I asked the technician a lot of questions, and to see the mass customization in action was very interesting - and reminded me of the early 90s when you could get a card printed at the grocery store with something more akin to a plotter than a printer as we know it.  I took a little video of the process, I'm certain they have a better one on their website, but that wouldn't be nearly as authentic would it.  WARNING: I have not edited this video at all and so it is probably very terrible.

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