Product Design + Innovation

So after 3 fantastic days visiting some of the world's best Design universities it was the day for PD+I to start.

The day started out with some interesting talks about models of service and developments in consumer electronics. Points of reference to the world of transportation and our comfort in this environment. This was in such steep contrast to the flights Iryna and I had been on a few days prior and the discomfort we felt during them. It very much highlighted that so much of the work within our field is focused on the most wealthy - and our complicit role in developing products and ideas for this market and was a wonderful reminder to look to other places for market inspiration and to bring into our practices.